RSS Directory

Archive for the 'Internet Marketing' Category

FacebookFace… book… Facebook Facebook… Face… book… I just join Facebook over a month ago and i am somehow addicted to it. Is Facebook another typical social networking community? Well… it used to be.

i’ve been getting invites from friends long time ago but i’ve never look into it because i thought … “Ohh.. just another Myspace, Friendster … Most likely i will not be logging into it after i register…”
So i never bother to create an account.

Joining the addictive Facebook

However, recently many of my friends join Facebook and keep telling me that it is fun. With peer influence, i decided to register and just take a peep. Within a few days, i’ve found most of my friends who are in myspace friendster also in facebook! This is crazy. I begin to update my profile and look around… then i was being superpoked, being bitten by vampire, getting gifts, got a fluff pet, confirmed friends details, being nominated for Superlatives, being challenged to a race, got a Ford Mustang, compare movie reviews and ratings, threw some turkeys and sheeps, received virtual iphone, got some growing gifts, received superwall posts…

Now i know why my friends said fun and addictive. Facebook is not just another social networking community to customize your profile, upload photos, join some fan groups and check out friends updates. Facebook is more than that! It integrates fun into your social network. Now you get to play games with your friends, compare score within your friends along with all other features of other social networking community.

Why did facebook suddenly take off so quickly?

Although Facebook’s logo looks simple and plain… but Facebook is not simple at all. The reason why it is becoming successful is due to it opening its development platform to 3rd party application developers. Facebook lets other content providers to integrate innovative applications easily to entertain facebook members. In my opinion, this is the Best Feature of facebook which makes it stands out among the rest.

Google is coming out with OpenSocial to try to fight facebook. I dont think this is going to defeat facebook yet unless Google is planning something else. Before that happens, with many high profile investors (such as Microsoft and Hong Kong billionaire Li Ka-shing) pumping funds into Facebook, i think facebook is going to catch up myspace at a fast speed.

Tap Into Facebook Social Networking Power

If you havent join facebook yet, register an account and check it out. If you are running an entertainment-related site, it is time to tap into facebook’s huge social community by developing a facebook app related to your site, creating awareness and branding of your site.

Eg. Freewebs.com develops Warbook, Streetrace, …
Flixster.com develops Movies app.
Rockyou.com develops Super Wall, …

If you are just a developer, you may want to start developing application in facebook platform. With the huge community, there is definitely someone out there going to use your application or play your game. For a developer, the beauty of concentrating your efforts in developing a facebook application rather than a brand new site is… if your application is interesting, it spreads virally like wildfire without the need of tough expensive traditional methods of promoting and advertising of your ‘new site’. When that happens, you can extend to a standalone website with more features.

Facebook Marketplace

Previously facebook developers are having problems monetizing their facebook apps. The following is a list of advertising networks focus and specialize to monetize facebook apps.

Cubics
SocialMedia
Federated Media
Lookery

Both RockYou and VideoEgg develop facebook applications initially and launch their own facebook ad publishing network.

There is also a facebook marketplace for those who wants to be part of the facebook application craze. Buy/sell facebook apps, hire facebook app developers. Recently there are also some facebook applications selling in digitalpoint and sitepoint forums.

Facebook Songs

Before i end, i found some nice facebook videos in youtube and want to share them with you :)

 

5 other facebook songs that i think is good.

Facebook Song by Rhett and Link

The Official Cambridge Facebook Song

The Superpoke Facebook Song

Facebook Song by Vince and Ben

Facebook Song by Malcolm and Dennis


43 people had something to say. What do you think?

EntrecardIf you have notice the sidebar on the right… yeah.. i’ve just sign up EntreCard to try out.

What is EntreCard?

It is consider your online blog “business card” in the form of a 125×125 image which represents you and your blog. The concept is to “drop” your EntreCard at other blogs who also has EntreCard widget in their blog. You will earn credit when you drop your EntreCard at other blogs and when other bloggers drop you their EntreCard. You can then use the credits to purchase 125×125 ads in the EntreCard network.

Check the site for how it works.

EntreCard is like an ad exchange network but with innovative concept. You get real valuable bloggers visiting to your blog, leave you an EntreCard. Then usually you will check back at their blog and drop them yours.

Currently, there is no official mean to purchase credits except by purchasing from fellow bloggers in the network. To me, this is like a game, visit blogs in the network daily to “drop” your EntreCard to earn credit and checking out who drop theirs into your inbox. It is actually quite tedious to do it daily… so i am not sure how long i will keep visiting… quite fun at the moment 😀

The thing which i dont like about is the ad only last for 1 day… no way to choose longer duration. And there is no good transaction history / log of how much credit i spent at which ad or how much i earn for ads that i run. I’m sure they will improve the system as time goes.

My Dashboard

Entrecard Dashboard


28 people had something to say. What do you think?

After i saw the PPC vs SEO post at Shoemoney, i think it is quite useful. I will embed the video here.

Some of the highlights:

SEO and PPC both should co-exists in marketing campaign instead of Either-Or.

SEO

  • Is your SEO bad? Good seo increase traffic and visibility.
  • How competitive is your industry sector? Need to know how many sites are competing for the keywords.
  • How many sites have similar or identical content?
  • What are you doing to stay ahead of your competition?

PPC

  • Work to improve quality score as it will lower your ppc cost
  • With PPC to provide immediate traffic, it is good for troubleshoot. Use the data to tune your organic seo.
  • Paid search is easier to predict.
  • You are in control with PPC.

Blogs should try SEO.
e-Commerce / product sales should try PPC.


26 people had something to say. What do you think?

Google Page RankWith all the recent discussion of Google PageRank downgrade, i cant stop myself from joining the Google pagerank talk. You can see lots of threads about sites dropping PR. You can check out a list of solid sites having their page rank knocked down… Shoemoney hinted that his blog still maintain at nice PR.

From observation, besides the solid sites, lots of sites affected are those directory sites and blogs. Famous web directories such as avivadirectory and alivedirectory now having PR 4. When i do a google search typing their name, they are not even listed in the 1st few pages.

Before this recent PR update, many webmasters anticipating Google to update their PR hoping for the better ever since July/August… never did they know google’s algo change affect lots of sites badly.

PR Drop

Certain sites having penalty directly such as directories, blogs that re-blog other blogs content, sites like statscounter with no true content value besides having lots of backlinks, have been knocked down. You may think why your site which dont buy/sell links also getting knocked. This is actually not really your fault. Your site might probably received lots of PR juice previously… with sooo many sites losing their PR, indirectly your site is being affected… since now you are getting lesser PR juice from lower quality sites perceived by google.

PR Maintain

With so much PR juice being recover by google, for those sites that still managed to retain their high PR (PR 5 and above), they are probably consider quality sites and should consider themselves having “increase” in PR relative to the rest of the sites.

PR Increase

There are still some sites getting PR increase, this is really rare. I guess either the site owner done lots of link building enough to offset the negative impact or lucky enough to build link with quality sites.

I think Text Link Ads must have suffered quite a bit from this recent PR adjustment. Personally, i’ve just cancelled most of my link renewal as most of the site’s PR dropped significantly, typically from PR 6/7 to PR 3/4. The marketplace now probably flooded with PR 4 sites.

Somehow i have a feeling that link building with reciprocal links is more favourable instead… even though everyone underated it. Reciprocal link building is natural, link buying is un-natural. Anyway, i dislike doing 3-way link exchange, i’ve met enough webmasters that said they “accidentally removed” the link. I think purchasing link from very related sites is still viable… but not from directory, directory link are now worthless.

With so many sites being knocked to PR 4 … i guess sites with PR 5 and above are probably even more valuable now. Perhaps this is what google wants. Anything above PR 5 are of high quality content and info… not just having tons of backlinks.

Now… the next task for SEO specialists… speculate the factors affecting the PR.

Anyway…. dont be bothered by PR too much. I have a PR 3 site having over 10k daily visitors and have a PR 5 site having only 500 daily visitors. So PR doesnt mean much except to flaunt it to fellow webmasters 😀 What’s more important is SERP. Work on your SERP, good traffic is more important than anything else for a website.


13 people had something to say. What do you think?

While reading at some money making blogs, i chanced upon a text link advertising network, TNX.net. Not sure what it is from the short domain name but it is definitely easy to remember. Curious of what it will provide, i spent some time checking out the site.

TNX Network

TNX is similar to other text link advertising networks, providing a text link marketplace for link buyers and link sellers but with a fairly different interesting model. TNX.net lets you sell text links easily on every page of your site or blog and it can be used with any advertising network.

How It Works

TNX is using some sort of point-system (TNX-points). TNX-points have monetary value. Advertisers can purchase TNX-points using paypal and use the points to buy links of their requirements in the network. Publishers earn points by selling links on their sites based on the quality of the publishing page (calculated with search engine rating). Publishers can then sell their earned points to TNX and get paid via PayPal, or sell their points to other TNX members privately. This also means that publishers can use their earned points to buy links in the TNX network.

Advertisers can easily create campaign in three steps.
1 – Choose subject, link popularity of websites, quantity and quality (PR) of pages you want to display your links at.
2 – Upload your link info.
3 – Your campaign is on its way to be moderated and activated.

Advertised links are displayed in a pool of pages of different websites that fits the advertiser’s criteria.

Publishers do not have to worry that their sites having no link buyers in the marketplace. As long as your site fits the criteria of the link buyer, you will be in the pool of selected sites waiting to display the buyer’s link and get credits for it.

Affiliate Program

A great system definitely have a good affiliate program. TNX provides an opportunity for publishers to earn more TNX-points by referring people to use TNX’s service. You will earn 13.3% of the earnings of your referral… for life! There is no minimum payout or confusing restrictions because you earn the TNX-points directly the moment the advertiser pays to your referrals!

Bonus

On top of the great affiliate program, after you join TNX as a webmaster and your website gets approved, TNX will fund your account with 5,000 TNX-Points absolutely free of charge! That means free links advertising for you!
Check here for more info about the bonus TNX-Points.

Conclusion

Hmm… i guess what TNX could probably means… “Textlink Network Xchange” 😉 Personally i think this is a very interesting ad marketplace, especially the part where TNX-points can be sold privately to other members. TNX not only makes purchasing a pool of links easy, it also gives publishers a chance to sell their links in their low rating websites.

Is your site performing badly with TLA? Why not give TNX Network a try.

TNX Network


9 people had something to say. What do you think?

I just happen to saw this picture while surfing the net.. so i decided to post about RSS stuff again.

RSS Ads

I’ve been reading some blogs and articles, everywhere is talking about RSS RSS RSS… This month, John Chow and ShoeMoney is having a RSS competition.

Actually RSS is first introduced in late 1990s, it is just becoming more mainstream recently. Probably due to more and more end-users being educated what RSS is and learnt about the advantages of subscribing to RSS feed.

Why User Love RSS Subscription

What i guess is probably due to the current state of email newsletter spam. Once a reader learn about the concept of RSS, they will most likely ditch the email newsletter route and fall in love with those sites providing rss feed especially full rss feed. The more they use, the more they want to use. They can easily control the subscription, which RSS news to subscribe / unsubscribe. They dont have to worry about the “unable to unsubscribe” problem with email mailing list.

RSS Advertising

In the past, RSS feeds typically free of ads. With new specialize advertising network focusing on RSS Advertising, webmasters have more avenues to earn revenue. The following is a brief list of advertising networks that provide you a way to earn revenue from your RSS Feed.

Google AdSense For Feeds – Beta, CPC

Yahoo! Publisher Network – CPC

Kanoodle for Feeds – CPC

Pheedo – CPC

MediaFed RSS Publisher

Text Link Ads Feedvertising – Flat Rate

FeedBurner Ads For Feeds – By Invitation, CPM

FeedShow – Revenue Share Using Google Adsense, CPC

Q-Ads For Feeds – CPC

ThankYouPages – CPM, CPC


8 people had something to say. What do you think?

RSS Exploding Popularity

By now most of us should know RSS is a breakout technology for webmasters and internet marketers. If you still do not know what is RSS, check out here.

More and more people are using it to distribute content and to drive traffic to their sites. Readers have the convenience of reading the latest content aggregated in their rss reader without having to visit multiple sites daily. One of the major benefits of subscribing to your favourite news via rss is ….. you will not be having spam mail compare to subscribing to email newsletter. And of cause ….. if you still remember, readers subscribing to rss feed might just unknowingly get rewarded (Hidden RSS Reward).

With the exploding rss concept spreading, every big and small websites trying to include rss for their sites for any crazy purpose. Some have it just for the sake of joining in this rss crazed.

My ex-colleague who is working on one of the small local govt website. Her recent new site requirement, requested by end-user in-charge of that site, is to add in rss feed. She told me that the user in-charge dont even know what is rss and dont know what it does, but just want to have this functionality because every other site has it! I find it hilarious that some people just jump into a ship without knowing where it goes. As long as that ship is going to somewhere seems good 😀

RSS Submission

I have been running a RSS Directory for over a year and consistently review and approve rss feed submissions to the directory. The purpose of my rss directory is to index useful news and content feed so that other less savy webmasters are able to choose these useful rss content from the submitted feeds and embed easily onto their own website.

I have seen many kinds of feed submissions. News feed, blog rss feed, e-commerce item feed, article feed, video feed, etc. Because rss feed is so popular and effective now, everyone is trying to use it for site indexing purpose. RSS submission spam for my directory are growing over the past few months. Besides rejecting those adult, gambling types of rss feed, I also usually reject those feeds which use it as a sitemap, listing just all the pages in their site, reject those feeds from e-commerce affiliate sites having rss feed item all containing their affiliate links. And i hate those sites with dynamic rss feed. The webmaster will try to spam submit all kinds of keywords for their dynamic feed. Eg. rss-feed.php?keyword=seo, rss-feed.php?keyword=business, rss-feed.php?keyword=home-business, rss-feed.php?keyword=whatever-business, rss-feed.php?keyword=make-money, rss-feed.php?keyword=how-to-make-more-money …

One other thing that i’ve realized. There are many webmasters quickly create some blogs with a few posts at blogspot.com / blogger.com related to their niche and then spam submit rss of those blogs. Usually those posts contain tons of links to their own sites. I’ve also receive rss submission spam from pages quickly created at squidoo.com

Do they really think i am going to approve and index their thousands of spamming submissions? How are these going to be useful for readers? The wonderful value of rss and its main purpose is to distribute latest content or news feed, NOT abusing it to use it as an indexing tool!

Feel free to submit your rss to my PR 5 RSS Directory. However, as i’ve mention above, please do not spam submit if your rss feed has no readership value.


14 people had something to say. What do you think?

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