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Archive for the 'Internet Marketing' Category


bidvertiser ebayI’ve just received an email from BidVertiser promoting their advertising campaign for eBay sellers. They are offering $20 in free funds with no obligation, to use it on this campaign. It is suppose to expose your eBay auction items by placing an ad on BidVertiser network of relevant publisher websites to drive buyers and increase sales.

Your BidVertiser eBay ad will include a description and an image (if available) of your item, pricing and time left till auction closes. The ad will link to your eBay Listing and you only pay when a potential buyer clicks-through to your eBay Listing. (Preview Ad)

eBay Listing

ebay no listing feesIf you are one of the frequent eBay sellers, you probably already know that this month eBay is having Free Listings Promo …. which means no listing fees the whole of this month. If you do not know about this, it is still not too late to create your free auction listing at eBay. With BidVertiser’s free $20 and eBay free listing… you are going to increase sales with no money spent.

3 people had something to say. What do you think?

If you’ve been visiting SiteFever for more than a couple days, you should already know that I am totally obsessed with statistics, charts and reports. I believe that I owe much of the success of this blog so far to my keeping track of visitor trends and responding to them as I feel appropriate.

A few days ago I decided to use to keep track of the click activity on my homepage. Here’s what the report shows after 1,000 visitors:

This first image is what CrazyEgg calls a “heatmap”. It’s like a thermal camera tracking the “hotspots” on your webpage. The colors change depending on how many clicks a particular spot receives.

This second image is of the same report, only it specifically shows you the exact location of each click on the page, and who clicked there. As you can see, the top banner, RSS buttons, navigation menu and’s banner seem to be the most active.

What makes reports such as these so useful? Well, you can visually track which links and banners on your site are receiving the most clicks. One thing I found interesting in my report is that although the entire 468×60 banner at the top of the site links to the same page, there seems to be a cluster of clicks over the small part that says “click here”. Proof that what I said before about telling people what to do with a “call to action” actually works!

Speaking of that banner, you might have already noticed the counter in the right hand column. It’s counting down exactly how much time remains to bid on my banner for one month. So far, the top bid sits at an even $100. I wonder who will win SiteFever’s first auctioned ad space???

You can create a free account with that will allow you to track a few thousand visitors per month and create reports such as the one I just did. Why not give it a try and let us know how it went?

9 people had something to say. What do you think?

In my process of building income for this blog, I get many comments and emails from people who say that they are inspired by what I’m doing on this blog and they can’t wait to generate a good Google PageRank so that they can do the same. My question is, what did people do before Google started issuing PageRank? What would you do if they never did it again?

There are more ways to measure the success of a website than PageRank. Just off the top of my head, you’ve got the amount of daily visitors, how many times they visit, Technorati, Alexa, and many more! Then, you’ve got the value of the site based on the most important aspect there is- the content- which is not measured on any graph or toolbar. Why would you let Google govern your money making abilities on your blog?

Webspace, no matter how “unpopular” is still worth something. If it wasn’t, people wouldn’t pay for web hosting. Even if you generate only 10 unique visitors to your blog per day, that’s still 300 people per month reading your blog. How much is that space worth?

You can price your space at just $1/mo. and I guarantee that if you look hard enough, you will find buyers. And if you have 20 total ad spaces on your blog, that’s $20/mo. that you weren’t getting before! (Which is much more than AdSense gives you, I’m sure)

PageRank will inevitably come soon enough, and when it does, it’s just another statistic amongst many which will help advertisers see a value in your blog. It doesn’t work like a light switch- where yesterday your new but popular and content rich blog is a PR0 and worth nothing, then the today the PageRank is updated to a PR4 and now you can make $1,000/mo. from your blog. It’s worth the same yesterday as it is today.

I feel your discouragement when you insinuate that your blog can not be successful without a good PageRank. I’m here to tell you that it absolutely can make money and nothing should hold you back from selling ad space on your blog from the very first day it goes online. Stop worshiping Google and start managing your site- the way you want to!

18 people had something to say. What do you think?

If you’re a member of Text-Link-Ads and you want to rank well in Google, you better watch out! Google has penalized Text-Link-Ads by removing them from the search results for their own name! See for yourself: click here. They don’t appear anywhere in the search results, even though they’re sitting on a PR7 site. Seems like Google’s hate train is on a non-stop trip running over anything they notice has to do with paid links.

This notice is in follow-up of my previous post about how Google is hitting sites hard which are based on paid links. They’ve been warning about this for quite a while, but until just recently we have not seen a change in SERP patterns for such sites.

What does this mean for services such as Text-Link-Ads and those who advertise with them? Do you think it puts you in danger of being slapped with SERP penalties by participating in such services?

14 people had something to say. What do you think?

I refer to the KISS factor (keep it simple stupid) over and over and over again here on If you expect something from your blog visitors, don’t make it too complicated for them to do it.

I caught myself not practicing what I preached in terms of advertising on this site. As much as I like the feature of your ability to create advertisers accounts, it also comes with its headaches. You’ve got to first create the account, login, choose which type of advertising you want, determine whether you want to pay cost per click or cost per impression, then determine how much you want to deposit for your ad campaign. You’ve got to deposit the money in your account, submit your ad then wait for me to approve it before it goes live on the site.

What made me fall in love with the ad management software to begin with was the ability for advertisers to be able to track their ads via live stats which show exactly how many impressions and clicks each ad has received, and it calculates your click-through-rate in realtime. However, after much thought, I believe that the live stats is a high price to pay for the complication of the whole process.

This is why beginning today, the advertisers accounts will ONLY be used for in-content advertising (text ads and 200×200 banner), which will continue to be sold via clicks or impressions. As far as the site wide ads (468×60 header banner, 125×125 sidebar banners and sidebar text ads) and the RSS feed sponsorships, they will now be sold only as a flat rate each month.

I believe this will encourage more advertising on SiteFever because it keeps the process simple. You PayPal me the funds and email me your ad information. The ad goes online within a matter of hours and stays there for the duration of your purchase. Simplicity at its best.

With that said, let me highlight the new prices for all site wide ads:

468×60 banner- Only one advertiser per month. Banner displayed at the top of every page- $250/month
125×125 banner- No more than 6 displayed at the top of the sidebar on every page- $50/month
Sidebar Text ad- No more than ten displayed under “Links Of Interest” on every page- $15/month

RSS feed sponsorships are now available for only $5/month! You get a link and 25 word description of your site displayed at the end of every single post in our full content RSS feed. For more information on these advertising opportunities, please visit the advertising page.

As I mentioned earlier, the in-content text ads and in-content 200×200 banner ads can still be purchased through an advertisers account. They will continue to be priced on a cost per click or cost per impression basis, so you only pay for what you use.

Let this be a lesson to us all- KEEP IT SIMPLE!

6 people had something to say. What do you think?

Since removing all ad networks from, I have received a few e-mails from people asking me how they determine a fair price to ask from advertisers for their own blogs. To put it simply, only charge what you would be willing to pay for the same service.

Ask yourself what information you would like to know about a blog before you decided to spend money for a little space of your own. Here are some ideas to get you started:

1. Google PageRank
PageRank is a ranking system used by Google to determine a site’s popularity on a scale of 0-10, with 10 being the best (and extremely rare). To verify a site’s PageRank, you can download and install the Google Toolbar, or you can use third party verification services such as, which will show you a site’s PageRank as recorded at multiple Google datacenters. It will also notify you if the PageRank is a suspected fake.

2. Alexa Rank
Alexa is a service which provides third party estimations of a website’s visitors, reach and page views. Rank is measured from the millions all the way to #1. The lower the number is, the better. You can check a site’s Alexa rank by downloading the Alexa toolbar, or just visiting

3. Technorati Authority/Rank
Technorati measures a blog’s popularity based on how many other bloggers are talking about it. The authority measures how many different blogs have talked about you while the rank measures your popularity as compared to everyone else’s authority. The higher the authority and the lower the rank, the more popular the blog is. You can check a blog’s Technorati stats by searching for it from Technorati’s homepage.

4. RSS Subscribers
The number of RSS subscribers a blog has is a measuring stick for reader loyalty and interest- the more the better. The only way you will be able to know how many RSS subscribers a blog has is if the blog owner decides to share this information with you, many times relayed through services such as Feedburner. Just be sure the number reported is in fact true. There are sneaky methods blog owners will use in order to fake a higher number of RSS subscribers. I touched on one of these methods in a previous article I wrote.

5. Blog Comments
The whole point of advertising on a blog is to get your name out there. A simple, sure-fire way of checking a blog’s popularity is looking at how many comments are made by its visitors. If a blog shows great stats but nobody ever comments, the domain name could have recently been purchased from someone else, or the blog could simply just not be as popular as you thought. The more comments you see on a blog, the more people will be looking at your ad.

6. Unique Visitors/Page views
Check to see if the blog owner reports their average monthly unique visitors and page views. This will give you an idea of how many people would see your ad and how many times it would be shown. It may be a good idea to ask for screenshots of the traffic reports to be sure the numbers are valid. Even though any image can be “touched up”, it’s still a good thing to ask.

Since the above six stats are things you would be interested in knowing before you advertise on a blog, you can be sure that your visitors will want to know the same. It may be a good idea for you to setup an advertising page where you can report a summary of your current site’s statistics. Then, take an honest look at your blog’s statistics and ask yourself how much you would be willing to pay to advertise on another blog with the same stats as yours. There’s the key to discovering how much you should charge for advertising.

Monitor your blog’s performance very carefully and specifically work on the areas that need an extra boost from time to time. By doing so, you can be sure that you’ll find your advertisers soon enough- unless they find you first!

2 people had something to say. What do you think?

It seems like just about every blog owner is a member of MyBlogLog by now, and many of them have chosen to display the MyBlogLog recent visitors widget on their blogs. What is your purpose in joining blog community websites such as MyBlogLog and BlogCatalog?

As I brought out in my PDF Blog Traffic Made Easy, these sites are a wonderful resource for you to interact with other bloggers who are interested in your site! In my personal experience, it seems to me that many are not using the full potential of these sites.

I joined MyBlogLog last month. When I did, I installed the recent visitors widget, which you see on the right side of your screen right now. Ever since my first visitor, I make a point watch for new visitors to this site. When I spot someone I haven’t seen here before, I leave them a quick message thanking them for stopping by my blog. While I’m doing that I try to take a look at any blogs they author. It’s been a little difficult to keep up lately because they put a limit as to how many people you can message in a day, but as of right now, I have 99 community members.

Every once in a while if I feel I have something very important to share with everyone in my community, I will message everyone letting them know what it is. I’m careful not to overuse this feature, because I don’t want to spam everyone’s message board.

Over the past month I have sent out thousands of messages thanking people for visiting my site or telling them that I enjoyed their blog. Maybe I’ve sent you one. What I find odd is the fact that after sending all those messages and visiting dozens of different blogs everyday, I have not received one single message since I signed up with MyBlogLog!

My point here is not that I’m sad because nobody seems to love me. :( It’s the fact that tens of thousands of people are joining these blog communities, not doing anything about it, and then wondering why they never see a growth in their blog’s popularity. I guess they just like to look at all the pretty avatars come and go on their site.

If you join services such as MyBlogLog or BlogCatalog, be sure to use them to your advantage. Have a purpose in doing so.  Remember- blogging is not a one way street. By interacting with others using something other than just your blog posts, you will develop a reputation in the blogosphere and steadily increase your popularity.

22 people had something to say. What do you think?

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