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In my process of building income for this blog, I get many comments and emails from people who say that they are inspired by what I’m doing on this blog and they can’t wait to generate a good Google PageRank so that they can do the same. My question is, what did people do before Google started issuing PageRank? What would you do if they never did it again?

There are more ways to measure the success of a website than PageRank. Just off the top of my head, you’ve got the amount of daily visitors, how many times they visit, Technorati, Alexa, and many more! Then, you’ve got the value of the site based on the most important aspect there is- the content- which is not measured on any graph or toolbar. Why would you let Google govern your money making abilities on your blog?

Webspace, no matter how “unpopular” is still worth something. If it wasn’t, people wouldn’t pay for web hosting. Even if you generate only 10 unique visitors to your blog per day, that’s still 300 people per month reading your blog. How much is that space worth?

You can price your space at just $1/mo. and I guarantee that if you look hard enough, you will find buyers. And if you have 20 total ad spaces on your blog, that’s $20/mo. that you weren’t getting before! (Which is much more than AdSense gives you, I’m sure)

PageRank will inevitably come soon enough, and when it does, it’s just another statistic amongst many which will help advertisers see a value in your blog. It doesn’t work like a light switch- where yesterday your new but popular and content rich blog is a PR0 and worth nothing, then the today the PageRank is updated to a PR4 and now you can make $1,000/mo. from your blog. It’s worth the same yesterday as it is today.

I feel your discouragement when you insinuate that your blog can not be successful without a good PageRank. I’m here to tell you that it absolutely can make money and nothing should hold you back from selling ad space on your blog from the very first day it goes online. Stop worshiping Google and start managing your site- the way you want to!

Category: Internet Marketing
Article posted by: Neon on September 13th, 2007

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18 Comments to “Don’t Wait For PageRank To Make Your Blog Successful” »

Sep 13 2007 at 11:32 am

[…] Ian MacKenzie wrote an interesting post today onHere’s a quick excerptIn my process of building income for this blog, I get many comments and emails from people who say that they are inspired by what I’m doing on this blog and they can’t wait to generate a good Google PageRank so that they can do the same … […]

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Comment by DayJobNuker
Sep 13 2007 at 12:33 pm

Yeah! Say goodbye to the MAN (Google). Just like I want to say goodbye to the MAN (my damn job)!

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Comment by Pranjal
Sep 13 2007 at 1:05 pm

nice thoughts, google pagerank is evil as many sites and advertiser used it rather then reading the content of a blog or a site.
Don’t even ask about Alexa, its the worst traffic trend checker out their. My website is getting nearly 4k visitors a day and around 2k unique visitors but the Alexa doesn’t seems 2 show it .
maybe its because most of the visitors are from firefox browsers which means less alexa users even if the new plugin has come out for firefox too.
Even the google PR dropped from 4 to 3 even after getting link backs from PR 7, 6 and countless PR 4 sites. I dono what is happening with google PR. Adsense income gets me around $600 to $700 a month while kontera and other ads give some $200 a month, but i still expecting direct advertisers.

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Sep 21 2007 at 1:01 pm

Tell your visitors to install the alexa plugin!

I did here:—Install-The-Alexa-Toolbar.aspx

I made it look like I was doing it for them (promising it would boost their Alexa ranks) but I actually just wanted more of my visitors to have it installed to boost my own rank :-)

Sep 13 2007 at 1:55 pm

Great point. The DigitalPoint forums are a great place to buy and sell cheap advertising if you’re just starting off. Heck, you could probably sell link for a buck a piece pretty easily if you have the right niche.

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Comment by Mikael
Sep 13 2007 at 5:07 pm

Now that was a great idea. How do you suggest that one go about it? Starting an auction with initial price of $1? That would make it easier to find the minimum price…

Sep 21 2007 at 1:01 pm

Interesting idea – I’ve been spamming those guys with my blog for a while, but not advertised any ad space there yet! 😀

Comment by Tay
Sep 13 2007 at 3:39 pm

Great post and a great point made.

PageRank does help to show advertisers your blog’s worth and it DOES make it easier to sell space, but your blog still is the same the day before the toolbar is updated. In fact, my blog does have a PageRank right now. That view just isn’t updated on the toolbar yet.

A link to this post will appear in my Friday’s round-up. Thanks for the inspiration. :)

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Comment by Mikael
Sep 13 2007 at 5:09 pm

Once again I think you have got it just right. I see “Liberty and New Creation” mention DP’s forum as an option for selling links when you’re just starting out. Do you have any places that you would recommend?

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Comment by J. Robinson
Sep 13 2007 at 5:16 pm

As much as I like DP, I think that 99% of the people there are PageRank obsessed. If you look at the posts in the Link Sales forum, they all say PR this and PR that. People on DP are buying blindly only basing their link purchases off of PageRank.

I think that the best way to sell your in-house ads when you’re starting out is by selling it straight from your site. When you’re a newer blog, the people who will value your advertising space the most are your readers themeselves.

Comment by Steven Snell
Sep 13 2007 at 5:58 pm

I personally don’t put much weight in PageRank, but I guess that’s because I’m not looking to buy links. I see so much about people waiting in anticipation of the next update. I guess it can be important, but personally I’m not too concerned.

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Comment by YC
Sep 13 2007 at 9:18 pm

I pretty much came to my own conclusion after your earlier advice to monetize immediately, that even if my site didn’t have a PR or good rankings in general, it still has readership and traffic, so that still counts for something. This is great advice for people who over-worry that their sites are worth nothing without good ‘official (popular) rankings’. Will include this post in my own roundup – a must-read.

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Comment by Matt Jones
Sep 14 2007 at 5:27 am

I was holding off for the PR update but I decided to just go for it and set sell some direct advertising. So far $124 of it has been sold, and it’s going well. Great advice :)

I sphunn it here:

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Sep 14 2007 at 8:22 am

[…] blog design, market heavily, leverage social media, build relationships. There’s more to developing a popular blog than that, but you get the […]

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Sep 14 2007 at 8:53 pm

[…] Being a new blog, I have been worried and restricted in trying out many monetising methods due to not having any PageRank as yet. However, John from SiteFever constantly reminds me how it is not the only yardstick by which a blog is measured and Don’t Wait For PageRank To Make Your Blog Successful. […]

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Trackback by Sephy's Platzish
Sep 17 2007 at 2:10 pm

This was the Week that Was, Vol. 13…

Before I get into the regular TW3, here’s the GYST update for this week:This week has been another great week for the walking. I’ve boosted my average over 8000 steps for the week, with walks of over ……

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Comment by Deron Sizemore
Sep 21 2007 at 12:17 pm

Yes, I guess I fall in the category that everyone else falls into in that I’m waiting on the page rank update. I realize (unlike a lot of people) that Page Rank isn’t everything. But I also realize that if you have it and have a good one, you will get more people wanting to advertise on your site. It’s unfortunate that we look at a site’s worth in numbers (RSS subscribers, PageRank, Alexa Rank, etc) instead of looking at it for what content it presents, but it’s just a fact. If you don’t have Page Rank, you will have a more difficult time selling ad space.

It’s a good idea though to start selling from day one (or maybe day 30, just so you have some content there). I’m thinking about starting to sell some on my site, just not sure how to go about it so that I don’t make my readers think I’m only in it for money. I am in it for money as I have bills, hosting costs, etc., but that’s not the main reason I build and publish sites. I do it because I like to do it, but it still would be nice to make some money to pay for the fees that you naturally incur from running a site.

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Sep 21 2007 at 12:59 pm

PageRank *shouldn’t* be everything, but a whole lot of stuff is based on it (which IMO shouldn’t), like ReviewMe and WebsiteGrader. My site is new as as such PR0, but tools on the web say I’m estimated PR5, so I really want the update to happen sooner rather than later so I can brag it on my Advertising page! 😀

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