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After i saw the PPC vs SEO post at Shoemoney, i think it is quite useful. I will embed the video here.

Some of the highlights:

SEO and PPC both should co-exists in marketing campaign instead of Either-Or.

SEO

  • Is your SEO bad? Good seo increase traffic and visibility.
  • How competitive is your industry sector? Need to know how many sites are competing for the keywords.
  • How many sites have similar or identical content?
  • What are you doing to stay ahead of your competition?

PPC

  • Work to improve quality score as it will lower your ppc cost
  • With PPC to provide immediate traffic, it is good for troubleshoot. Use the data to tune your organic seo.
  • Paid search is easier to predict.
  • You are in control with PPC.

Blogs should try SEO.
e-Commerce / product sales should try PPC.


Category: Internet Marketing , Search Engine Optimization (SEO) , Video Posts
Article posted by: Neon on November 7th, 2007



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26 Comments to “Organic SEO vs Pay Per Click” »

Comment by Cheznaz
Nov 08 2007 at 6:39 am

Hi John! Perfect timing for this post. I have been busy learning css and building content for my website. I haven’t been on your site for a couple weeks so I have lots of catching up to do.

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Comment by akmal
Nov 11 2007 at 7:14 am

haha…I’m struggling to get traffic…this info give me another point of view…thanks..

 
 
Comment by Ruchir
Nov 08 2007 at 12:08 pm

I think even blogs would benefit from PPC. It’s not a rule of thumb that only product sales should try PPC…And plus the quality score is easy to improve and maintain if you’ve a blog…

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Comment by Jimson Lee
Nov 08 2007 at 2:45 pm

I have a hard time using PPC if my Blog isn’t selling anything. You can easily drain a lot of money into Adwords.

However, I always use the basic 3 stats to determine where the vistors come from: direct, referrals, and search.

With time, and increasing relevant content (I post 5 days a week) and focus on SEO, I find the number of Search visitors increasing. But those visitors have a huge bounce rate :(

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Comment by Mike Huang
Nov 11 2007 at 8:39 pm

To this day I still don’t understand SEO and PCC. I hope to finally understand it in the near future.

-Mike

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Comment by Geor
Feb 03 2008 at 3:34 pm

I am using PPC and I thing this is the best and seo is nothing!

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Comment by Technology Slice
Mar 12 2008 at 6:58 am

In the long term SEO will always win out. It’s well worth the investment.

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Mar 12 2008 at 4:25 pm

I always lean towards seo over ppc. SEO is a much better investment of time as it will pay off in the future and continue to make you money, whereas ppc will always cost you money(while making some), and requires more work to constantly update your campaigns. All in all, SEO is a much better foundation for any online campaign, but that’s not to say that you can’t do both kick starting the project with PPC, until your SEO pays off.

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Comment by KG Lew
Apr 08 2008 at 2:18 am

SEO and PPC should go hand in hand….

you need good search engine optimization to get good traffic anyways …

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Comment by Tony
Apr 14 2008 at 7:51 pm

Great John! But unfortunately, I have yet to ‘master’ PPC and therefore still sticking toe SEO for now. But I do hear that PPC can be a very good source of traffic.

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Comment by Tony
Sep 07 2008 at 11:24 am

Sigh….I lost a fair bit in PPC.

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Comment by Anne
Sep 07 2008 at 11:27 am

Thats great. I am going to give that a try.

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Comment by Read
Sep 15 2008 at 10:19 am

Be careful. It is easy to loose money in PPC. I personally prefer organic search traffic. Alot of effort but at least it keeps my pocket healthy. :)

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Comment by Hosting
Nov 07 2008 at 4:51 am

Nice video. Organic traffic is so hard

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Comment by Deca
Nov 07 2008 at 4:52 am

I thought PPC is good for “instant” traffic

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Comment by How
Nov 12 2008 at 11:39 pm

Organic traffic is never easy to get

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Mar 11 2009 at 5:05 pm

PPC can certainly drain money. I would rather invest in SEO.

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Comment by Lionel
Apr 22 2009 at 10:59 am

I’ve been visiting your blog for a while now and I always find something interesting in your posts.

Thank you very much for sharing and keep up the good work.

I agree with most of what you say, especially your post about “Organic SEO vs Pay Per Click”.

I run a related blog and recently was quoted saying…

Failure to optimize your website for search engines can result in a significant loss in terms of free advertising which is in fact gained from ranking well with search engines.

You can see the full post as well as the full context of the quote above by checking out the page on my blog…

http://lionel1.com/blog/marketing/need-seo/

Thanks again,
Lionel.

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Comment by Word
Apr 30 2009 at 11:07 pm

Never should waste money with PPC unless you know what you are doing. It is better to take the slow and tested way of generating traffic – organic growth

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Comment by Technology Slice
Jun 22 2009 at 7:54 pm

SEO will always win in ROI. Once the work is done it is constantly rewarding.

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Comment by Word
Jul 27 2009 at 9:24 am

Totally agree. Do the proper SEO and your ROI will be good.

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Comment by Pools
Sep 05 2009 at 3:14 pm

Nice info. I think The main set are called organic because it is not possible to buy your way into them. The search engines simply display what they believe are the most relevant results for the search query. Thank you.

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Sep 17 2009 at 4:23 am

This is a good information. SEO and PPC has its own advantage and disadvantage. I go with the idea that both must be use.

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Comment by John Mcknight
Oct 19 2009 at 11:15 am

For newbie in this online business, organic SEO is much advisable compared to PPC. The only reason behind that is the money involve. If you can’t master the organic SEO, why would you engage yourself in PPC. Tendency, you’ll only waste money from it.

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Comment by Justin Bachelor
Nov 16 2009 at 11:30 pm

PPC is too costly compared to organic SEO. However, no matter it’s paid or not, the important thing is how we can we maximize the SEO we currently have.

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Comment by Actual Tests
Nov 26 2009 at 8:22 am

This is a proper information. SEO also PPC has its land velvet besides disadvantage. I bid with the guess that both must be use.
Actual Tests

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