Comments on: Are Alexa Ratings Worth Your Attention? http://sitefever.com/internet-marketing/57-are-alexa-ratings-worth-your-attention/ Increase Money Making Business Ranking By Online Internet Marketing Thu, 21 Aug 2008 08:48:27 +0000 http://wordpress.org/?v=2.2 By: Rob O. http://sitefever.com/internet-marketing/57-are-alexa-ratings-worth-your-attention/#comment-126 Rob O. Sat, 04 Aug 2007 11:24:26 +0000 http://sitefever.com/internet-marketing/57-are-alexa-ratings-worth-your-attention/#comment-126 Alexa rankings are a bit of a self-propagating scam - they're mostly only relevant because Alexa insists that those stats are important. I like to equate this to those cheesy late-night Nascar collectible dinner plate informercials... What makes those plates - with the 24-karat, hand-painted, gold rim, of course - collectible? The infomercial says so, therefore it must be. Alexa stats may be one way of gauging your site's popularity, but really, they only reflect how popular your site is with people who consider Alexa to be an adequate guage of a site's popularity. Outside that little fishbowl, how much does it matter? I doubt that your stats truly indicate any significant volume of regular traffic coming from Alexa. Alexa rankings are a bit of a self-propagating scam - they’re mostly only relevant because Alexa insists that those stats are important.

I like to equate this to those cheesy late-night Nascar collectible dinner plate informercials… What makes those plates - with the 24-karat, hand-painted, gold rim, of course - collectible? The infomercial says so, therefore it must be.

Alexa stats may be one way of gauging your site’s popularity, but really, they only reflect how popular your site is with people who consider Alexa to be an adequate guage of a site’s popularity. Outside that little fishbowl, how much does it matter? I doubt that your stats truly indicate any significant volume of regular traffic coming from Alexa.

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