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Many website owners find themselves having more trouble than they originally planned when attempting to rank well in the search engines. Others don’t understand why their AdWords campaigns charge so much for their keywords. The reason could very well be that the website is using a homograph. 

A homograph is a word that has the same spelling as another, but different meanings. For example, if you owned the domain “LeadInformation.com”, would you be providing sales leads to business people or giving warnings of the dangers of lead paint in toys from China?

The problem with homographs is if you are trying to optimize your website in the search engines for a specific niche, you could be competing with an entirely different market at the same time. This could put a big dent in your marketing plan!

So, before you register your next domain name or jumpstart your next advertising campaign, check twice to be sure you’re not using a homograph or you could find yourself competing against an entirely different market than you had planned on!


Category: Search Engine Optimization (SEO)
Article posted by: Neon on September 17th, 2007



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15 Comments to “Avoid Homograph Competition” »

Comment by YC
Sep 17 2007 at 10:36 am

This is actually really interesting, John. Never thought about it. Did you know about this when you came up with SiteFever.com? You could be competing with medical sites… :)

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Comment by J. Robinson
Sep 17 2007 at 10:53 am

No, I’ve never given much thought about me being in competition with medical websites. I really dont’ know what I was thinking when I registered this domain. I don’t remember how I came up with the name.

Comment by Pranjal
Sep 17 2007 at 12:35 pm

Nice topic john but its a sad day for me, i was doing pretty good in adsense today i got banned apparently a reason that is really sad “they telling that i clicked on their ads” which isn’t possible as i always USED A ad blocker to disable the ads on my site, and took extreme care when checking out the code layout and stuff. Besides that i always send emails to google if i found any suspicious activities on the site. I dono what to do now, im just clueless my only major money maker is gone others are *****. I should try just like you to get direct advertisers, its real tough thou as i haven’t got any offers. can you please help me with the process to atleast convince google to reinstate me into the program.

 
 
 
Sep 17 2007 at 12:19 pm

[…] So, before you register your next domain name or jumpstart your next advertising campaign, check twice to be sure you’re not using a homograph or you could find yourself competing against an entirely different market than you had planned on! Add your comment! […]

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Sep 17 2007 at 12:24 pm

Good, practical advice. I honestly hadn’t even thought about homographs.

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Comment by devtrench
Sep 17 2007 at 1:14 pm

I have a similar problem on my blog, and it is annoying enough to want to switch advertisers. I get ads about trenching on my web development blog, devtrench.com (apparently google doesn’t get metaphor). I was worried about this when I registered the domain, but I like the name so I just live with the badly targeted ads for now. It doesn’t take long for google to index my content and put up better ads, but every time I see an ad for trench digging or trenchers I add them to my competitive ad filter in ad sense.

James

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Comment by HMTKSteve
Sep 17 2007 at 1:17 pm

I will likely be dropping AdSense at the end of this month. According to my tracking scripts they are discounting over 90% of my clicks since August.

As for naming… Reminds me of therapistfinder.com It was for finding therapists but we all read it as The Rapist Finder dot com :)

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Comment by Pranjal
Sep 17 2007 at 1:22 pm

i dono what to do, it made good amount from adsense say around 500 to 1000 dollars a month it fluctuates thou. It was so simple and easy now im doomed really cant think what has happened. Its really devastating for me.

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Comment by J. Robinson
Sep 17 2007 at 1:58 pm

Sorry to hear that AdSense banned you.. $500-$1,000/mo. will be a dent in your income stream for sure!

You must have had a very high CTR or a great niche to achieve such a high income from Adsense.

 
 
Comment by Pranjal
Sep 17 2007 at 2:00 pm

it was mostly niche and good click values sometimes i got clicks say $5 a single click. But all is lost i dono what to do, i have send an email to them lets see what will happen i m sure they wont let me in, ill be testing chitika from today, their click values are preety good.

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Sep 19 2007 at 7:41 pm

[…] but different meanings. For example, if you owned the domain LeadInformation.com source: Avoid Homograph Competition, SiteFever.com- Improve Your Online […]

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Comment by Tay
Sep 20 2007 at 1:32 am

This is something I never would have thought about. You’re one smart blogger. Thanks for the advice, which might come in handy for the future! :)

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Sep 26 2007 at 3:34 am

[…] So, before you register your next domain name or jumpstart your next advertising campaign, check twice to be sure you’re not using a homograph or you could find yourself competing against an entirely different market than you had planned on! Add your comment! […]

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Sep 26 2007 at 7:57 pm

[…] So, before you register your next domain name or jumpstart your next advertising campaign, check twice to be sure you’re not using a homograph or you could find yourself competing against an entirely different market than you had planned on! Add your comment! […]

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