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After i saw the PPC vs SEO post at Shoemoney, i think it is quite useful. I will embed the video here.

Some of the highlights:

SEO and PPC both should co-exists in marketing campaign instead of Either-Or.

SEO

  • Is your SEO bad? Good seo increase traffic and visibility.
  • How competitive is your industry sector? Need to know how many sites are competing for the keywords.
  • How many sites have similar or identical content?
  • What are you doing to stay ahead of your competition?

PPC

  • Work to improve quality score as it will lower your ppc cost
  • With PPC to provide immediate traffic, it is good for troubleshoot. Use the data to tune your organic seo.
  • Paid search is easier to predict.
  • You are in control with PPC.

Blogs should try SEO.
e-Commerce / product sales should try PPC.

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Category: Video Posts , Search Engine Optimization (SEO) , Internet Marketing
Article posted by: Neon on November 7th, 2007



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37 Comments to “Organic SEO vs Pay Per Click” »

Comment by Cheznaz Subscribed to comments via email Subscribed
Nov 08 2007 at 6:39 am

Hi John! Perfect timing for this post. I have been busy learning css and building content for my website. I haven’t been on your site for a couple weeks so I have lots of catching up to do.

Comment by akmal Subscribed to comments via email Subscribed
Nov 11 2007 at 7:14 am

haha…I’m struggling to get traffic…this info give me another point of view…thanks..

 
 
Comment by Ruchir
Nov 08 2007 at 12:08 pm

I think even blogs would benefit from PPC. It’s not a rule of thumb that only product sales should try PPC…And plus the quality score is easy to improve and maintain if you’ve a blog…

 
Comment by Jimson Lee
Nov 08 2007 at 2:45 pm

I have a hard time using PPC if my Blog isn’t selling anything. You can easily drain a lot of money into Adwords.

However, I always use the basic 3 stats to determine where the vistors come from: direct, referrals, and search.

With time, and increasing relevant content (I post 5 days a week) and focus on SEO, I find the number of Search visitors increasing. But those visitors have a huge bounce rate :(

 
Comment by Mike Huang
Nov 11 2007 at 8:39 pm

To this day I still don’t understand SEO and PCC. I hope to finally understand it in the near future.

-Mike

 
Comment by Geor Subscribed to comments via email Subscribed
Feb 03 2008 at 3:34 pm

I am using PPC and I thing this is the best and seo is nothing!

 
Comment by Technology Slice
Mar 12 2008 at 6:58 am

In the long term SEO will always win out. It’s well worth the investment.

 
Comment by Business Opportunities Guru Subscribed to comments via email Subscribed
Mar 12 2008 at 4:25 pm

I always lean towards seo over ppc. SEO is a much better investment of time as it will pay off in the future and continue to make you money, whereas ppc will always cost you money(while making some), and requires more work to constantly update your campaigns. All in all, SEO is a much better foundation for any online campaign, but that’s not to say that you can’t do both kick starting the project with PPC, until your SEO pays off.

Comment by Corporate Entertainment Subscribed to comments via email Subscribed
May 24 2010 at 12:31 pm

Fully agree with your thoughts. Thanks for such type of good info.
You describe seo here very well.

 
 
Comment by KG Lew Subscribed to comments via email Subscribed
Apr 08 2008 at 2:18 am

SEO and PPC should go hand in hand….

you need good search engine optimization to get good traffic anyways …

 
Comment by Tony Subscribed to comments via email Subscribed
Apr 14 2008 at 7:51 pm

Great John! But unfortunately, I have yet to ‘master’ PPC and therefore still sticking toe SEO for now. But I do hear that PPC can be a very good source of traffic.

 
Comment by Tony Subscribed to comments via email Subscribed
Sep 07 2008 at 11:24 am

Sigh….I lost a fair bit in PPC.

 
Comment by Anne
Sep 07 2008 at 11:27 am

Thats great. I am going to give that a try.

 
Comment by Read Subscribed to comments via email Subscribed
Sep 15 2008 at 10:19 am

Be careful. It is easy to loose money in PPC. I personally prefer organic search traffic. Alot of effort but at least it keeps my pocket healthy. :)

 
Comment by Hosting Subscribed to comments via email Subscribed
Nov 07 2008 at 4:51 am

Nice video. Organic traffic is so hard

 
Comment by Deca Subscribed to comments via email Subscribed
Nov 07 2008 at 4:52 am

I thought PPC is good for “instant” traffic

 
Comment by How Subscribed to comments via email Subscribed
Nov 12 2008 at 11:39 pm

Organic traffic is never easy to get

 
Comment by Home Business Expert Subscribed to comments via email Subscribed
Mar 11 2009 at 5:05 pm

PPC can certainly drain money. I would rather invest in SEO.

 
Comment by Lionel
Apr 22 2009 at 10:59 am

I’ve been visiting your blog for a while now and I always find something interesting in your posts.

Thank you very much for sharing and keep up the good work.

I agree with most of what you say, especially your post about “Organic SEO vs Pay Per Click”.

I run a related blog and recently was quoted saying…

Failure to optimize your website for search engines can result in a significant loss in terms of free advertising which is in fact gained from ranking well with search engines.

You can see the full post as well as the full context of the quote above by checking out the page on my blog…

http://lionel1.com/blog/marketing/need-seo/

Thanks again,
Lionel.

 
Comment by Word Subscribed to comments via email Subscribed
Apr 30 2009 at 11:07 pm

Never should waste money with PPC unless you know what you are doing. It is better to take the slow and tested way of generating traffic - organic growth

 
Comment by Technology Slice
Jun 22 2009 at 7:54 pm

SEO will always win in ROI. Once the work is done it is constantly rewarding.

 
Comment by Word Subscribed to comments via email Subscribed
Jul 27 2009 at 9:24 am

Totally agree. Do the proper SEO and your ROI will be good.

 
Comment by Pools Subscribed to comments via email Subscribed
Sep 05 2009 at 3:14 pm

Nice info. I think The main set are called organic because it is not possible to buy your way into them. The search engines simply display what they believe are the most relevant results for the search query. Thank you.

 
Comment by List Building Articles Blog Subscribed to comments via email Subscribed
Sep 17 2009 at 4:23 am

This is a good information. SEO and PPC has its own advantage and disadvantage. I go with the idea that both must be use.

 
Comment by John Mcknight Subscribed to comments via email Subscribed
Oct 19 2009 at 11:15 am

For newbie in this online business, organic SEO is much advisable compared to PPC. The only reason behind that is the money involve. If you can’t master the organic SEO, why would you engage yourself in PPC. Tendency, you’ll only waste money from it.

 
Oct 26 2009 at 12:57 am

[…] Blogs should try SEO. e-Commerce / product sales should try PPC. Add your comment! […]

 
Nov 04 2009 at 1:01 am

[…] are in control with PPC. Blogs should try SEO. e-Commerce / product sales should try PPC. Add your comment! Enjoyed this article? Subscribe to SiteFever.com’s Full Feed RSS to get daily updates of this […]

 
Comment by Justin Bachelor Subscribed to comments via email Subscribed
Nov 16 2009 at 11:30 pm

PPC is too costly compared to organic SEO. However, no matter it’s paid or not, the important thing is how we can we maximize the SEO we currently have.

 
Comment by Actual Tests
Nov 26 2009 at 8:22 am

This is a proper information. SEO also PPC has its land velvet besides disadvantage. I bid with the guess that both must be use.
Actual Tests

 
Dec 02 2009 at 11:43 am

[…] Blogs should try SEO. e-Commerce / product sales should try PPC. Add your comment! […]

 
Comment by promotional clothing uk Subscribed to comments via email Subscribed
Dec 10 2009 at 12:39 am

PPC method require you to pay for every single visitor you get to your website and does not guarantee any conversion, this means you are paying for each visit even if its not converting in to a lead/sale. In SEO you pay for the keywords to be on TOP and all the traffic that you get from this method of marketing.

 
Comment by Mark Subscribed to comments via email Subscribed
Jan 04 2010 at 6:44 pm

Some use PPC first before organic SEO, while some use both at the same time. With the use of these strategies, you’ll at least have the chance to be successful in your online business. You only need to have the right strategy, good implementation, strong focus.

 
Comment by motocross gear Subscribed to comments via email Subscribed
Jan 15 2010 at 3:29 am

Most SEO / PPC companies will only do CPA if you have a big brand name and it is in their interest to do so. Since Google removed the kickbacks for agencies, this offered much less now.

 
Comment by australian share market Subscribed to comments via email Subscribed
Jan 18 2010 at 6:52 am

Organic results are often involve more work, but people also trust them more. This is sort of the difference between advertising and public relations. Any public relations campaign has an agenda, just like advertising, but public relations involves a much more subtle approach. Public relations attempts to get a company’s message across to potential customers by holding events, getting articles written in newspapers, using blogs and other avenues.

 
Comment by Charitable Organizations Subscribed to comments via email Subscribed
May 20 2010 at 1:02 pm

I believe in organic Seo. I’m a seo analyst and from past 2 year doing it with great success. Most of my sites are on no1 page in google. I do regular task for these and get search engine reward with good position.

 
Comment by seo web service Subscribed to comments via email Subscribed
Jun 16 2010 at 10:15 am

There are many more people using PPC these days and a lot of them are paying over the odds for their bids. This “seemingly” pushes the price up. However if you know how to do PPC properly you can still reduce your click price and do very well.

 
Comment by www.gallery67.com Subscribed to comments via email Subscribed
Aug 02 2010 at 5:49 am

The aim is one but seo takes more time and ppc gives quick.

 
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