After i saw the PPC vs SEO post at Shoemoney, i think it is quite useful. I will embed the video here.
Some of the highlights:
SEO and PPC both should co-exists in marketing campaign instead of Either-Or.
SEO
- Is your SEO bad? Good seo increase traffic and visibility.
- How competitive is your industry sector? Need to know how many sites are competing for the keywords.
- How many sites have similar or identical content?
- What are you doing to stay ahead of your competition?
PPC
- Work to improve quality score as it will lower your ppc cost
- With PPC to provide immediate traffic, it is good for troubleshoot. Use the data to tune your organic seo.
- Paid search is easier to predict.
- You are in control with PPC.
Blogs should try SEO.
e-Commerce / product sales should try PPC.
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Loading ...Category: Video Posts , Search Engine Optimization (SEO) , Internet Marketing
Article posted by: Neon on November 7th, 2007
Hi John! Perfect timing for this post. I have been busy learning css and building content for my website. I haven’t been on your site for a couple weeks so I have lots of catching up to do.
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haha…I’m struggling to get traffic…this info give me another point of view…thanks..
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I think even blogs would benefit from PPC. It’s not a rule of thumb that only product sales should try PPC…And plus the quality score is easy to improve and maintain if you’ve a blog…
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I have a hard time using PPC if my Blog isn’t selling anything. You can easily drain a lot of money into Adwords.
However, I always use the basic 3 stats to determine where the vistors come from: direct, referrals, and search.
With time, and increasing relevant content (I post 5 days a week) and focus on SEO, I find the number of Search visitors increasing. But those visitors have a huge bounce rate
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To this day I still don’t understand SEO and PCC. I hope to finally understand it in the near future.
-Mike
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I am using PPC and I thing this is the best and seo is nothing!
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In the long term SEO will always win out. It’s well worth the investment.
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I always lean towards seo over ppc. SEO is a much better investment of time as it will pay off in the future and continue to make you money, whereas ppc will always cost you money(while making some), and requires more work to constantly update your campaigns. All in all, SEO is a much better foundation for any online campaign, but that’s not to say that you can’t do both kick starting the project with PPC, until your SEO pays off.
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SEO and PPC should go hand in hand….
you need good search engine optimization to get good traffic anyways …
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just say hell to you
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Great John! But unfortunately, I have yet to ‘master’ PPC and therefore still sticking toe SEO for now. But I do hear that PPC can be a very good source of traffic.
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I use this little nifty tool. It gives you a quick view of how well your site is optimized for search engines and you’re able to track your Google ranks. http://seogroup.com/evaluation/ .. hope this helps out you guys.
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Thanks Chicago..
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