RSS Directory

Today, has finally achieved 31,000 RSS subscribers:

Oh wait… that’s just’s stats linked to my feed. And here we find ourselves in the middle of another important lesson: Be honest.

For anyone willing to look for it, the truth is almost always easily obtained. At first glance, you can click on the Feedburner icon above and it takes you to my feed. WOW! Those stats must be real! But then you decide to right click on the icon to view its properties. Therein lies the truth.

With so many people lying about their sites- fake pagerank, fake Alexa stats, fake RSS subscribers- it’s important to remain honest with your visitors. I say this because just this morning I was browsing the net checking out some of my favorite blogs. That’s when I found a blog which I know for a fact had less than 50 subscribers last week now reporting that they had 3,000! They pulled the same little trick I just showed you.

Once your visitors see that you give a false impression about something, they will lose respect for you for a long time- or even forever. Also, don’t forget that bad news spreads quickly. Before you know it, you’ll have a reputation for being dishonest.

I won’t disclose the blog I busted this morning, but let’s just say I won’t be visiting that site anytime in the near future. I’ve lost respect for that blog and its author.

Even with all the millions of blogs out there, the blogosphere can be a very small world. In that world, you’re going to want to gain respect from people, and if you sell advertisements on your site you’ll be asking them for some money one day. When people see you fight your way to the top through hard work and honesty, you can be sure you’ll gain the respect of all who know of your blog. Start giving false impressions to your visitors and you’ll quickly lose them.

Category: Website Traffic Tactics
Article posted by: Neon on August 29th, 2007

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6 Comments to “ Reaches 31,000 RSS Subscribers!” »

Comment by browie
Aug 29 2007 at 7:58 am

That must not be a blog that I read because I haven’t read a big announcement like that the last few days.

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Aug 29 2007 at 8:00 am

Doesn’t John Chow offer this method as a way to harness group-think when getting subscribers? Not sure if he was serious or not, though.

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Comment by Valentin
Aug 29 2007 at 1:31 pm

Nobody`s more agree with you than me about saying the truth.

Using “unorthodox methodes” one may only gain temporary advantages. Yet, “easy come, easy go”.

But some think this way is the “evil” and, of course, best way. lol

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Comment by satya
Aug 30 2007 at 5:33 am

That tactics can be used to increase your feed subscribers because when a new user would see such great stats he’ll be inclined to subscribe too. This is the way many blogegrs do follwo when they start blogging. Because if you have 3 subscribers and 4th one won’t subscribe seeing less no. of subscribers..also he may doubt your content..

Now onwards i need to check by right click properties every feed i come trough. Thanx for informing.

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Aug 30 2007 at 6:10 am

That is pretty awful John,

I knew there were ways to do this, just never knew how.
At least now I know to check those claims before I believe it.

Thanks for highlighting this.

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Aug 30 2007 at 7:02 am

[…] 4. RSS Subscribers The number of RSS subscribers a blog has is a├é┬ámeasuring stick for reader loyalty and interest- the more the better. The only way you will be able to know how many RSS subscribers a blog has is if the blog owner decides to share this information with you, many times relayed through services such as Feedburner. Just be sure the number reported is in fact true. There are sneaky methods blog owners will use in order to fake a higher number of RSS subscribers. I touched on one of these methods in a previous article I wrote. […]

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