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A few days ago, HMTKSteve brought to my attention that he believed there to be big differences in what AwStats and Google Analytics report when it comes to your website traffic. I decided to take him up on the offer of installing Google Analytics on to see what it came up with. After 5 days, here are the results:


For August 25-29, Google Analytics reports 1,785 unique visitors to while AwStats shows 2,244- a 25.7% difference.

As for the pageviews, HMTKSteve seems to be correct when he said that Google will give you a much more accurate pageview count because AwStats will count every PHP page requested as another view. For the five days I tracked, Google reports 6,343 total pageviews which comes out to an average of 3.55 pages per visit while AwStats shows 141,293 pages viewed which would average out to just under 63 pageviews per visitor.

I believe that you will find discrepencies with any traffic stats program, so maybe the real truth lies somewhere in between these numbers. After performing this comparision, I believe it would be a good idea for everyone to track their website from more than one source. If you’re interested in using Google Analytics on your website, you can find out more from I would love to hear your findings from using Google Analytics on your site, if you do so already.

Another statistic I wanted to share with everyone is how many people have downloaded my 22 page PDF Blog Traffic Made Easy. After being released for only ten days, over 600 people have downloaded the article! I wanted to take a second to thank some of the blogs that I noticed talking about it:

6. (Portugeese)
9. (Danish)

Category: Website Traffic Tactics
Article posted by: Neon on August 31st, 2007

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14 Comments to “AwStats vs. Google Analytics” »

Comment by Mario Andrade
Aug 31 2007 at 2:09 pm

Hey, thanks for your reference.
If you are interested basicly what i said is

That your e-book is more technical than the other 2 and that will help people get more traffic without investing big sums of money. And it’s one that i have been recomending to some people also :)

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Comment by Neena
Aug 31 2007 at 3:13 pm

I, too, have found discrepancies in stat packages. I was having trouble with the Feedburner visitor stats and found that Google Analytics was reporting more traffic. You should definitely use more than one package to track your numbers, just to double check. FYI, I have just downloaded your Blog Traffic Made Easy article and love your Technorati tip!

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Comment by GnomeyNewt
Aug 31 2007 at 4:04 pm

I don’t trust Awstats at all. The counts are always higher and they include bots and other spiders that are not true visitors. I use 2 different stats programs and I would advise everybody else too also. If one of them goes weird at some point hopefully one of them will still track your visitors.

Thanks for the link love! Your pdf is doing great. Still haven’t gotten out of my box and tried some of those ones that are not something I normally do. I will try them soon!

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Comment by Rugjeff
Aug 31 2007 at 10:57 pm

Who wouldn’t want to share your report with the blogoshere. It is obvious that you took your time and created a wonderful tool for anyone running a blog. Great work and thanks for the excellent info.

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Sep 01 2007 at 2:45 am

thanks for the advice for using two different stat programme

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Comment by satya
Sep 01 2007 at 9:47 am

I think gogole analytics is corerct one and give more accurate results than awstats. But you create an account with and check if in anyways google analytics reports and statcounter reports match or not. I remember a day when i removed google code from my blog b’coz i was surprised by the stats it showed. Till now i’m not sure that gogole analaytics is most accurate.

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Comment by Mikael
Sep 01 2007 at 10:13 am

Thanks for the reference. I just think that it is a obvious showcase of what you will gain of developing a ebook (article) with loads of quality content and offer it to others for free. I use it as a reference often.

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Comment by Chris Guthrie
Sep 01 2007 at 5:09 pm

That’s an interesting find. I just assumed that both services performed the same way. Perhaps I’ll have to do a little study on my own.

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Comment by satya
Sep 01 2007 at 9:29 pm

Another think to note is that awstats shows wrong page impressions because it counts any call to phps..where as google analytics script i.e. urchin tracker is called when a page is loaded in browser so i think it’s accurate.

I saw a discrepancy in my stats yesterday awstats showed that maximum of my site’s visitors came from USA followed by Australia but Google analytics is showing India in top followed by neighboring pakistan. Here we hav to find which is correct.

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Comment by Tim Spangler
Sep 02 2007 at 1:52 pm

I’m really enjoying your blog and I’m looking through your traffic article now. Consider one of your comments on JohnChow as a conversion to a new reader!

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Comment by J. Robinson
Sep 02 2007 at 2:10 pm


I’m glad you enjoy the blog! Let me know how you liked the PDF as well.


Comment by Serge Frolov
Sep 04 2007 at 11:50 am

hi John, hadn’t a chance to thank you for the reference by now. I experience difficulties to reach your blog from PC at work… don’t know why that happens, it loads up fine on my computer at home… anyway, I wanted to tell you are doing great job here, keep it up because i really enjoy reading your blog!!

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Comment by seo expert
Sep 11 2007 at 4:01 am

i think analytics shows much better and refined results compared to awstats, i have monitored both of them and find that awstats showing wrong stats,

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Comment by Emule
Dec 27 2007 at 12:38 pm

I use two! And i happy!

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